Truth Cartel helps breakthrough technology companies launch and grow. Get strategy, marketing, and PR in one call.
DISTRIBUTING THE FUTURE
AKASH NETWORK
ALGORAND
ALCHEMY
AUDI
BCG
BITGO
BOUNCE
COMPOUND
FLIPSIDE CRYPTO
GOLDFINCH
INDIEBIO
MAVERICK PROTOCOL
POCKET NETWORK
TRUEFI
REPUBLIC
SOS VENTURES
STARTUP GRIND
VITE
STARTUP GENOME
ALONGSIDE
AKASH NETWORK ALGORAND ALCHEMY AUDI BCG BITGO BOUNCE COMPOUND FLIPSIDE CRYPTO GOLDFINCH INDIEBIO MAVERICK PROTOCOL POCKET NETWORK TRUEFI REPUBLIC SOS VENTURES STARTUP GRIND VITE STARTUP GENOME ALONGSIDE
TRUSTED BY:
YOUR ON-DEMAND MARKETING DEPARTMENT
Truth Cartel is an expert network of battle-tested practitioners, not theorists.
We build custom strategies driven by marketing leaders, using proven tools and talent - priced on performance.
You get agile, cost-effective, and results-driven growth.
Business Insider
NASDAQ
Wired
Forbes
Bankless
Blockmedia
Nikkei
BlockWorks
Bloomberg
CoinDesk
Fortune
CoinTelegraph
Delphi Digital
Reuters
Wall Street Journal
Hackernoon
CNBC
VentureBeat
TechCrunch
Fortune
Maeil Business Newspaper
Financial Times
USA Today
Inc
Entrepreneur
Business Insider NASDAQ Wired Forbes Bankless Blockmedia Nikkei BlockWorks Bloomberg CoinDesk Fortune CoinTelegraph Delphi Digital Reuters Wall Street Journal Hackernoon CNBC VentureBeat TechCrunch Fortune Maeil Business Newspaper Financial Times USA Today Inc Entrepreneur
Earned media:
AGENCY SERVICES
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Shape and share your story with the most authoritative sources in your industry. From earned media coverage to industry ghostwriting, we build and ride narratives that make the market seek you out. Our work builds trust and credibility, generates inbound awareness, and earns durable search traffic.
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We create educational and promotional media across print, video, and audio - all designed to tell your story and generate demand. From technical writing to partner co-marketing, every asset is built for maximum impact and reuse across formats.
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Build a home for your fans, then find the others. Get set-and-forget support with social media, message testing, growth experimentation, user generated content and key opinion leaders management - all from experts who know your industry, design around the latest distribution trends, and enjoy preferred rates from influencers.
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Synthesize your problem, solution, and industry into a story that sells. From audience testing to go-to-market and branding, we’re methodical at finding and generating demand at every stage in the product journey. The results are copy, collateral and a digital presence that converts.
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Leverage our expert network to activate the most effective form of marketing: trusted word-of-mouth. We place research in mainstream media, collaborate with credible creators on educational media, scale real user-generated content, book podcast appearances, and steer discussion across the communities that matter - all to reach your users in the language they’re sure to understand.
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We embed at the marketing, sales and product strategy level, becoming your unfair advantage. We test, measure and automate growth channels into durable flywheels. We design and fill inbound and outbound sales pipelines. We inform product direction with competitor, community, and consumer data. Last, we help recruit and train your own operators, and introduce prospective talent, partners, and customers directly from our network.
TALK TO AN OPERATOR
YOUR PARTNERS
Partner | Truth Cartel
Angel Investor: IndieBio, HF0, dLab
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Michael is a founder, writer, and community builder obsessed with how ideas spread through stories, people and products.
Michael started Truth Cartel in 2017 to help emerging technology companies shape belief and drive adoption, and has since served more than 50 clients, helped raise over $600M, and worked with some of the most respected companies in fintech and Web3.
Michael led marketing for TrueFi, DeFi’s first unsecured lending protocol now with $2 billion in private credit originations; TUSD, a top 5 stablecoin with +$1B in monthly; Paxful, the world’s largest peer-to-peer market with operations in 140 countries - and now mentors and invests in startups at dLab, HF0, and IndieBio.
Before blockchain, Michael built Startup Grind’s media arm to 1.5M monthly readers as Editor in Chief; led an SOS Ventures-backed startup in China and Hong Kong; and published two books on life and work in Asia.
He’s written for Fortune, Inc and Bankless exploring how technology influences behavior, spoken at Collision Conf and Startup Grind Global on Web3 and marketing, and runs Medium’s biggest blockchain publication, The Crypto.
In his free time, Michael loves to travel light but often, DJ afrohouse, drink great coffee and get rekt in DeFi.
Partner | Truth Cartel
Faculty: UC Berkeley
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Luke is an entrepreneur, educator, and operator focused on how people build conviction, leverage, and momentum in technology markets. He works with founders and executives to turn strategy into execution - helping them move from insight to adoption with speed and clarity.
Luke serves as an Entrepreneur in Residence at Alchemist Accelerator and faculty at UC Berkeley’s Sutardja Center for Entrepreneurship & Technology. At Berkeley, he launched the university’s first-ever curriculum on solopreneurship, exploring how independent founders can build durable, profitable businesses by automating rather than delegating, prioritizing profit over venture capital, and commercializing founder–market fit without debt or dilution.
Previously, Luke co-founded Berkeley Blockchain Xcelerator, the first initiative of its kind under UC Berkeley’s College of Engineering. The program supported over 110 teams that collectively raised more than $650M in follow-on capital, helping define how frontier technologies are incubated inside leading research institutions. He is also a columnist at Times of India, writing on technology, entrepreneurship, and global markets.
A two-time founder and three-time CMO, Luke has helped companies surpass $1M+ in ARR, reach $200M+ in market capitalization, and raise over $30M in venture financing. He has served as CEO of a FinTech company through an active M&A process and previously led marketing for the launch of the first crypto-native home sharing and vacation rental platform, a Binance-backed project at the intersection of Web3 and the real economy.
Luke has organized and led multiple global hackathons, including a flagship program at Mobile World Congress in Spain, and regularly works with the governments of Korea and Japan to help top local founders expand into global markets. He is a member of RaidGuild, a leading Web3 developer collective and DAO, and has spent his career operating at the boundary between builders, institutions, and emerging technology ecosystems.
Originally raised between Tokyo and Seoul, Luke has lived and worked across Europe and the United States, including Tallinn, Nice, Lisbon, Geneva, California, and Miami - bringing a distinctly global perspective to how companies are built and scaled.
Across his work, Luke focuses on one enduring theme:
How to build a growth engine.